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SEO Basics: How to Boost Traffic When You Have No Idea about SEO

how to drive traffic with seo
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It’s true that Search engine optimization has become highly competitive. This neck and neck battle in online world is really tough to win. It’s challenging to survive in it. But, with few proper SEO techniques and intelligent decisions, it’s possible to make an impression and rank high in popular search engines. Driving sustainable traffic to your website is quite tricky. Consistency is the key to do proper search engine optimization and retain traffic on your website.

Because, online world is extremely competitive, there are some niches where it’s tough to get success. But luckily for many other industries, it’s possible to achieve final goals and rank high. All markets are not as saturated as you might think. There is always room for more. You will notice that your rivals have limited know-how about search engine optimization. That’s good for you because you will have to get the basics of SEO for ranking in Google, yahoo, Bing and others.

As a business owner, you may not have enough time to spend on devising and implementing an effective and up to date SEO strategy. So, you have perfect option of SEO expert that do this task. There is a risk that if you don’t know the perfect SEO rules, you are likely to get ripped off. Competitors will surpass you in no time. So you need to be smart and clever.

It’s good to follow these four basic steps in order to attain goals.

  • Find those keywords that will help rank for with the intention of search. Always search volume and keyword difficulty
  • Your website should load faster and it should be designed in a way that it’s readable for humans as well as search engines
  • Create pages that are optimized to rank for the keywords on the target
  • Build links from other high-quality websites to the page which is to be ranked in search engines

With time, this process will assist in building up the authority of your website and will be able to rank for more competitive keywords that have high search volumes.

Things to consider

If you will follow these four points, you are surely going to get success in a short span of time.

  • How to know what clients are searching for
  • How to optimize web pages or blog to rank for the keywords
  • How to make website accessible to humans as well as search engines
  • How to get other websites to link your site

When these questions are answered, you are done.

Understand what searchers are looking for

To know what people are searching for you can view comments on your site, consider emails from them, phone and chats. You can also know what they search when you interact with them on events.

Create search-optimized pages

According to SEO professionals, make sure all pages of your website or blogs are well-structured to rank for the keywords you have chosen and to satisfy the searcher. Doing basic on-page optimization is imperative at this stage. There are plugins that will help.

Website is accessible

It’s highly important that your website is easily accessible to human visitors as well as search engines like Google and others. Aim for making a positive experience for both robot and human visitors.

Create backlinks

To improve performance, it’s essential to build backlinks of your website. High quality backlinks are important ranking factors that work in a short time to increase traffic to your page or site. External links have the strongest impact on ranking algorithm of Google.

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